The Marketing Mix

Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values. Simon Mainwaring Marketing is the devil. Billy Bob Thornton Never forget that you only have one opportunity to make a first impression – with investors, with customers, with PR, and with marketing. Natalie Massenet Marketing is what gets … Continue reading

Who Was Robley Feland?

Brown’s former employers know it. Brown’s job is where Brown is. For all its virtues, the Internet is unkind to those who must be digitized without profit. Robley Feland died without fanfare on Nov. 14, 1952, and my online searches revealed very little about him.  But after several years of occasional curiosity, I found my answers offline at a used bookstore: The Huckster’s Revenge, a 1959 memoir by Fred Manchee, who succeeded Feland as BBDO … Continue reading

Here’s Brown’s Job…

Mr. Feland wrote the text in 1920 for the BBDO house organ, “The Wedge”…and it was used later as a full page advertisement in the New York Times. In both uses, it created tremendous interest, receiving much editorial praise as an outstanding piece of agency propaganda. “Just why,” Mr. Feland once commented, “is a little hard to understand, inasmuch as, beyond our signature, it makes no reference to agency operation.” Here’s Brown’s Job… Brown’s Job … Continue reading